Volvo x Established | The Generational Drive: The Ultimate Approval featuring Chef Kevin Lee
"The Generational Drive: The Ultimate Approval," was created by Volvo, and produced in partnership with ESTABLISHED featuring chef Kevin Lee. The AAPI-focused commercial celebrates the importance of family approval in Asian culture and features Volvo’s remarkable cutting-edge green technology, safety, and comfort.
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Director - Joy Jihyun Jeong
Producer / 1st AD - Stephanie Tangkilisan
Creative Director - Keshia Hannam
Executive Producer - Eric Tu
Director of Photography - Jonathan Wang
Associate Producer - Catherine Nguyen
Edited by - Uppercut
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Director - Joy Jihyun Jeong
Producer / 1st AD - Stephanie Tangkilisan
Creative Director - Keshia Hannam
Executive Producer - Eric Tu
Director of Photography - Jonathan Wang
Associate Producer - Catherine Nguyen
Edited by - Uppercut